Blog 2017-02-15T14:57:52+00:00
1206, 2017

3 cool tips to reach your fans this summer (pun intended ;>)

By | June 12th, 2017|Branding, Social Media|0 Comments

I don’t know about you but when it gets really hot out – when the sun beats down on asphalt roads creating those cool wavy mirages, and geraniums, marigolds and people are more droopy and less perky – I assume that everyone is away on vacation and not paying attention to their newsfeeds. This is misguided thinking. While it’s true that people are less likely to engage with brands in June, July and August, remember that a strong successful brand is one that is consistent. And that means posting valuable content right through the “lazy” days of summer. Hootsuite actually [...]

3004, 2017

So, I’ve changed! If you’re interested in the Berkshires of…

By | April 30th, 2017|Fashion Tips|Comments Off on So, I’ve changed! If you’re interested in the Berkshires of…

So, I've changed! If you're interested in the Berkshires of Massachusetts, rat terriers, small businesses, branding, social media and digital marketing content, and a bit of joy, follow me where I'm active these days: Insta, Facebook and LinkedIn. Source:: Professionality Consulting

1304, 2017

Brand Before Fans and Sticky-Note Solutions

By | April 13th, 2017|Branding, Social Media|6 Comments

I'm a doer. You know the type: 1) Hardworking; 2) Always willing to take on a project; 3) Ready to move whatever forward even without full knowledge...because I'll figure it out! Like with any work type, there are benefits and detriments. A doer's downfall is that we sometimes plunge forward to maximize time and hit the satisfaction of "getting 'er done" without completely understanding all the components of the project. You know what? I've realized most small business owners and marketing managers are doers when it comes to social media generation and management. Content is generated and posted without truly [...]

2303, 2017

Personal Preferences and Social Media Tools

By | March 23rd, 2017|Branding, Social Media|Comments Off on Personal Preferences and Social Media Tools

We humans are so unique. We have our own personalities with such distinct preferences. For example, you may be moved by feats of bravery while I'm moved by acts of kindness. You may love to be the life of the party while I love to be the life of the party and then curl up in the corner of the couch with a book. You may love the sunshine of California while I love the Berkshires of Massachusetts (well, I love the sunshine in CA too!) Be that as it may, if you're reading this you're probably interested in social media [...]

1502, 2017

Facebook Update: Videos Will Be Auto “Sound On”

By | February 15th, 2017|Social Media|Comments Off on Facebook Update: Videos Will Be Auto “Sound On”

Facebook is still the big kid on the block and able to set positive trends in social media. It seems strange that the company is bothering to make this seemingly negative change: video sound will be “on” by default instead of muted until the user chooses to listen. Facebook reported last year that 80% of mobile users react negatively to automatic sound on videos (I know I do). Why the change? Could be that Facebook wants to appeal to people who love Snapchat, and "sound on" is a feature on that app. You can read more about this change here. Tip: Users [...]

302, 2017

I’m sharing social media secrets…and I want you to share yours!

By | February 3rd, 2017|Social Media|Comments Off on I’m sharing social media secrets…and I want you to share yours!

Let's face it: We all know how to navigate social media. No brainer, right? But you know what's challenging? Communicating with customers/clients/prospects confidently and consistently today, tomorrow and four years from now. If you're a small business owner or the marketing team of a business (and when I say team, I mean YOU'RE the team), it's challenging to find the time to generate worthwhile content for social media communication. And then you have to navigate the systems. Arggggh! I understand. That's why I'm developing a live two-hour workshop for small business owners here in the Berkshires of Massachusetts where I [...]

1411, 2016

Monumental urns have stories to tell

By | November 14th, 2016|Branding, Social Media|Comments Off on Monumental urns have stories to tell

When I first moved from Burlington, VT to the Berkshires area, I was a little off my game. The move from a place I loved for MANY years to a new location was trying - much more stressful than I thought it would be. There have been ups and downs over the past two years, and I know there are a few more to come, but I am happy to report that I've found my footing. The Northwestern Connecticut/Southern Berkshire County area is gorgeous, I'm finding my people (serving on a couple boards - one non-profit, one business-related), and I [...]

2109, 2016

I put myself out there for a great brand twice each year

By | September 21st, 2016|Branding, Social Media|Comments Off on I put myself out there for a great brand twice each year

When I was communications manager at a large non-profit, I began to speak on behalf of United Way during their annual fundraising campaign in the fall. Like many, I would do almost anything to avoid speaking in front of a group. I remember reciting a poem my Junior year in high school. (Sonnet 143, if you must know: "Lo! as a careful housewife runs to catch/One of her feather'd creatures broke away..." Really. Of all of The Bard's sonnets, I chose this one? Go figure.) I almost had a complete and total breakdown. Many of you will be familiar with the wretched side [...]

2908, 2016

#hashtags are now a thing on #linkedin

By | August 29th, 2016|Social Media|Comments Off on #hashtags are now a thing on #linkedin

In the old days, like a week ago, some people used #hashtags in their #LinkedIn posts to no avail. While hashtags are a search tool for some social media applications, such as Twitter and Instagram, LinkedIn didn’t have a hashtag search capability. Good news! LinkedIn announced  on Thursday, August 25, that hashtags are now supported on iOS and Android applications. You can use hashtags in your posts to help people find your content and, conversely, searchers who are interested in specific content can search posts by hashtags and keywords. Currently, you can click on hashtags on mobile aps but not on [...]

1608, 2016

Hey! I’m focused on helping small businesses to succeed…

By | August 16th, 2016|Fashion Tips|Comments Off on Hey! I’m focused on helping small businesses to succeed…

Hey! I'm focused on helping small businesses to succeed these days, less on personal brand and image. You know how it goes. If you're interested on brand content for business success, including digital marketing stuff, follow me on my blog: Or just follow me on Facebook and Instagram - Professionality. Facebook is more business-y; Insta is more of my life in the Berkshires. Source:: Professionality Consulting

106, 2016

Maybe wearing a personal label goes too far…

By | June 1st, 2016|Branding|Comments Off on Maybe wearing a personal label goes too far…

I've had the experience more than once where I've walked down the street and had someone I don't know say, "Hi Dawn!" as they breeze by. For one hot minute, my brain races, "Do I know that person? I don't think I know that person. How do they know my name?" There's a tremendous brain flash as I look down below my right shoulder and lay my eyes on the name tag from the event I was just attending. Talk about personal branding. ;>)

905, 2016

A Joyous brand: ExtraSpecialTeas

By | May 9th, 2016|Branding, Social Media|Comments Off on A Joyous brand: ExtraSpecialTeas

The second I walked into ExtraSpecialTeas in Great Barrington, MA, I felt happy. Their brand was front and center starting with the sunshine-yellow front door, and splashed everywhere with bright colors, cozy seating nooks, inspirational quotes on the walls, and smiling servers. And tea! So up my alley. ExtraSpecialTeas (EST)  hosted a Chamber of Commerce mixer in advance of their grand opening on April 2, and they offered up their finest to the participants: iced Tiesta Tea, tea-infused shortbread cookies, and a variety of other finger foods. I understood the brand immediately. And then I heard their story. EST is [...]

1504, 2016

When discord happens, people question brands

By | April 15th, 2016|Branding, Social Media|Comments Off on When discord happens, people question brands

Have you been following the detritus in the wake of Dan Lyons' book, Disrupted: My Misandventure in the Start-Up Bubble? Lyons, an established journalist and author, worked at Hubspot, a digital marketing software company headquartered in Boston, for a couple years; and then he wrote a book about it. Dharmesh Shah, Hubspot's founder, responded to content in the book yesterday on LinkedIn. I'm not taking sides here. What I'm interested in is how a dynamic brand can stumble. Hubspot just got a dose of self-awareness in front of a world-wide audience. Nope, they aren't as transparent as they positioned. Nope, they aren't one big happy family. There are problems [...]

204, 2016

One in 68 children is diagnosed with Autism Spectrum Disorder….

By | April 2nd, 2016|Fashion Tips|Comments Off on One in 68 children is diagnosed with Autism Spectrum Disorder….

One in 68 children is diagnosed with Autism Spectrum Disorder. These children grow to be adults who want to be part of their communities - to work, to contribute their gifts. Today is World Autism Awareness Day: share this post; read up on Autism; wear blue; donate; volunteer. I'm joyously volunteering to get the word out about Autism, and Extra Special Teas - a tea house in Great Barrington, MA that employs adults with ASD. Today is Extra Special Teas' grand opening. If you live in the Berkshires, join us at 2 Elm Street, Great Barrington, MA anytime between 1:00 [...]

2603, 2016

This Stella McCartney jumpsuit looks like a Snuggy for work….

By | March 26th, 2016|Fashion Tips|Comments Off on This Stella McCartney jumpsuit looks like a Snuggy for work….

This Stella McCartney jumpsuit looks like a Snuggy for work. Perhaps if your personal brand was elegant yet comfortable yet sleepy? What the heck: Put a jacket on it. It'll could work. For someone… Source:: Professionality Consulting

2103, 2016

Ten tips to create a superstar brand

By | March 21st, 2016|Branding, Social Media|Comments Off on Ten tips to create a superstar brand

I'm looking out onto my snow-dusted lawn. It's the day after the spring equinox and I'd just like to say: Spring! You are not meeting your brand promise. Snow? Really? This is not working for me. Individuals and companies (and seasons - really, all things) have brands. A brand is simply what people say about us. And sometimes what they say, and how they react to us, doesn't mesh with what we thought we were projecting. Ugh, I know. What to do? I created this list a couple years ago for an interview. I was addressing personal branding -- the [...]

2103, 2016

Professional dress & perception

By | March 21st, 2016|Fashion Tips|Comments Off on Professional dress & perception

We humans defer to individuals who we perceive as dominant and powerful. The results of a 2014 study by Michael Kraus, a Yale School of Management professor, indicate that when you dress for success you are seen as more powerful – and you feel more powerful.In the study, the men in suits averaged about 10 percent more profit in mock real-estate negotiations than men who were dressed very casually (sweats and flip-flops, to be precise). These guys compromised less because they felt strong suited up. (This particular study included men and not women. I'm assuming the results would be similar [...]