Dawn Stanyon

/Dawn Stanyon

About Dawn Stanyon

Careers in fundraising, sales, professional image, and personal branding have situated me to help individuals and small businesses to understand their brand, tell their stories, and grow their success.

Inspired by Cate

Did you watch the Academy Awards last night? Just watched Chris Rock’s opening monologue? Or maybe followed the Red Carpet action? I watch snippets, glean the high points, and oggle the fashion, of course. Honestly, everyone looked beautiful, handsome,

[INSERT YOUR OWN POSITIVE ADJECTIVE HERE!]. My favorite dresses were worn by Rooney Mara, Naomi Watts, and Cate Blanchett. I also adored the overall vibe of Mindy Kaling, Lady Gaga, and Chrissy Teigen.

This set is inspired by ever-elegant Cate Blanchett. The work-appropriate looks are very loosely based on her mint floral-applique Armani Prive gown. Very. Loosely. Based.

Source:: Professionality Consulting

What Is Marketing, Really? | Michael Brenner | LinkedIn

What Is Marketing, Really? | Michael Brenner | LinkedIn:

I’m in California. My big sis and I are going to head off to Sacramento to see family and have some fun in Old Town. But of course, I have to start my day with a little poking around on the Internet.

I just read this solid article by Michael Brenner. He writes about what good marketing is: a conversation. Banners and pop up ads aren’t good marketing.

So then, branding is telling your stories consistently and confidently. It’s just part of that conversation.

Agreed, Mr. Brenner. Agreed.

What do you think? And let me know if you have any Sacramento recommendations.

Source:: Professionality Consulting

What I wore from Hartford to Denver to San Jose

I’m on a vacation: visiting my dear family and friends in San Jose, Gilroy, Sacramento, and Long Beach (Not a work trip but I am working…my way across the state!). Even if I’m not in powerhouse work mode, I like to look put together – like a big, grown-up girl.

I love blue and black together, so I paired a long blue tunic with a pair of ponte pants, and a moto jacket. Accessories were a long necklace, blue pointy-toed flats, silver earrings, a long scarf/wrap, and all the necessary electronic accoutrements.

Source:: Professionality Consulting

Wouldn’t it be great if you could feel joy when getting...

Wouldn’t it be great if you could feel joy when getting dressed for the work day? Wouldn’t it be amazing if during the fray of the day, when you catch a glimpse of yourself in the bathroom mirror, instead of thinking, “Damn…there I am. And when is this day over?” you think, “Damn! I feel happy! AND look amazing.”

Check out the joyous outfits (especially the work appropriate ones) on Pepper’s Pretty Plus Pep blog. She incorporates beautiful color and trends but always keeps it classy. Her focus is on styling for plus-size women but the outfits can look amazing on any body. Go, Pep!

Source:: Professionality Consulting

Consider a brand filter

A professional brand isn’t just how we dress our bodies, how we communicate, and how we treat others at work: it’s also how we put ourselves out there in the world and on the interwebs. We all have Facebook pages and Instagram accounts filled with close and not-so-close friends where we let it fly (which can still be dangerous but I’m not going to be all “your grandmother” here). But when we’re posting, tweeting, and blogging to represent our professional selves, to inspire customers, clients and brand fans, we need to be authentic AND judicious.

Here’s something that works: A “filter” so that you can easily assess what you can post, retweet, and like to best represent you. Here are three suggestions for a solid social media filter:

1. Define your brand in three to five words. If the content doesn’t hit on the feel of those attributes, be like a Disney princess and let it go.

2. Know your audience. The marketing tool of creating avatars for your ideal clients/customers works here. Who are your target Facebook fans and Pinterest pinners? Use their likes, needs, and interests as part of you filter web.

3. Always be of service. Whenever you’re tweeting or posting, ask yourself, “How will this benefit my audience?” This doesn’t mean you can’t post sometimes random and quirky content (especially if random and quirky are part of your brand). It just means that the quirk should be of interest to your followers.

Source:: Professionality Consulting

Biz casual to represent

Business casual doesn’t mean khakis and a button down (unless that’s your company’s uniform) and it doesn’t mean jeans and a t-shirt (of course, some companies encourage that). Business casual simply means you don’t have to wear a jacket. It’s an encouragement to dress comfortably but still professionally.

These three looks are all business casual tailored to meet different style profiles. If you’re a classic/prep, the dress and tights on the left might appeal to you. If you love trends and comfort, the look in the middle may work. And if elegance in whatever you wear or do is your modus operandi, consider the look on the right.

Make business casual work for you – who you are and how you want to represent yourself to the world.

Source:: Professionality Consulting