I’m looking out onto my snow-dusted lawn. It’s the day after the spring equinox and I’d just like to say: Spring! You are not meeting your brand promise. Snow? Really? This is not working for me.
Individuals and companies (and seasons – really, all things) have brands. A brand is simply what people say about us. And sometimes what they say, and how they react to us, doesn’t mesh with what we thought we were projecting. Ugh, I know. What to do?
I created this list a couple years ago for an interview. I was addressing personal branding — the process that a professional can embark on to build a more self-aware and honest projection of self. Each of these 10 tips can also be used by small businesses to match appearance in digital and traditional marketing, etc. to performance.
Over the course of several weeks, I will blog about several of these steps, and I will translate each tip from the personal process to small business focus. Read through and let me know if there’s a certain area you’d really like for me to zone in on.
Ooooh, the snow is melting! Spring – I take back all the bad things I said about you.
Top 10 Tips to Build Your Brand
- Be Aware! Everyone has a personal brand: It’s what people say when you walk out of the room. Whether you care or not is up to you.
- Understand your greatest strengths.
- Understand your personality type.
- Name your top 3 attributes – these are your brand’s foundation and filter.
- Make sure your exterior reflects your internal strengths.
- Understand your communication style and develop voice, tone, pitch; vocabulary; body language; presentation skills.
- Make sure your social media/digital marketing reflects your personal brand. Choose 2 – 5 social media sites to focus on – you don’t need to do everything.
- Keep it real: If you’re trying to project strengths that truly aren’t yours, people will see through the veneer.
- Invest in building relationships through personal interactions and networking. Follow up and offer to help others.
- Work with a mentor.