Professional dress & perception

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Professional dress & perception

We humans defer to individuals who we perceive as dominant and powerful. The results of a 2014 study by Michael Kraus, a Yale School of Management professor, indicate that when you dress for success you are seen as more powerful – and you feel more powerful.

In the study, the men in suits averaged about 10 percent more profit in mock real-estate negotiations than men who were dressed very casually (sweats and flip-flops, to be precise). These guys compromised less because they felt strong suited up. (This particular study included men and not women. I’m assuming the results would be similar if women participated but I could be very wrong.) It was noted that if a suit was worn every day, the powerful feeling would diminish.

Should we all wear suits? Absolutely not. But it is worth considering.

Whether you work in an old-school business formal workplace, and only about 10% of us do (here’s a Gallup poll on workplace dress styles back in 2007), or a very casual-dress workplace, if you can project your strengths confidently and consistently, you will be seen as more authoritative and credible. Ultimately, you should consider your brand: how do you see yourself and how do you want others to see you? If you want to be seen as a leader, determined, powerful, donning a suit at certain times might work for you.

What we wear is often seen as superficial yet these pieces of cloth that we put on our bodies convey so much about how we see ourselves and about how we want others to see us.

What do you think? Do you believe it doesn’t matter how you dress at work?

Source:: Professionality Consulting

2017-02-14T17:37:47+00:00